Empatika. INSIGHTS

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Online health and self-tracking: thoughts and statistics

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Today, almost any information is available to us. The whole world is in our pocket and now it’s time to better understand ourselves.

Today I will present you some facts about online health and “quantified self” movement.

Here are some interesting facts:

  • 60% of US adults who use the Internet have looked online for health information in the past year.
  • People trust Internet (22%) more than pharmacists (18%) when making healthcare decisions.
  • 7 out of 10 US adults (about 175 mln) keep track of a health indicator, but only 21% of them use some form of technology. So here is the market potential.

In this presentation you will see more information about U.S. online health and self-tracking. I want to highlight that we will keep an eye on this trend and keep conversation about it.

I highly recommend you to visit this online book about quantified self and interesting article on Why The Human Body Will Be The Next Computer Interface.

Enjoy it:

20130314 health market-analysis_trends_and_statisitcs from Empatika

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