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 As a part of “catching the trend work” or understanding our competitive environment, we are trying to see movement in it.

One of the possible way is to scan and compare period by period the top apps at the App Store.

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We have several apps. 2 of them are App in the Air (flight assistant for travelers) and In Flow (emotion diary).

All these apps are on the market for more than half a year.

So for App in the Air we’ve decided to show some statistics about our users who have covered more than 116 483 093 miles!

But for In Flow it’s a bit more complicated:

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Previously, I’ve unveiled some data about number of downloads to hit top 30 free in Travel category US.

Today I’ll tell you some numbers about UK and Norway.

UK:

1. Middle of June. From 392th up to 80th position you need only 239 downloads 5 days in a row, cumulative.
2. End of June. From 271th up to 16th position in 2 days you have to make 1113 downloads 2 days in a row, cumulative.

Norway:

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You’ve created an app. You are very happy, but Apple have rejected it from the AppStore. Why? Well, there are plenty of reasons.

Here is some results from our meeting with Apple engineers (they have audited one of our app, App in the air) and an interesting article from Venture Beat:

1. Responsiveness. Apple’s app loading time is 1 sec. Remember this as benchmark. Platinum standard. The limit is about 15 seconds (hard-hard deadline). Test your app not only in simulator (“perfect conditions”), but in real life, on the iPhone without Wi-Fi.
2. Logging. Don’t forget to turn off logging in the production version. (more…)

We have several apps and we want to share with all of you some interesting information. You can use this data as benchmark.

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